SCP Auctions November 2010 Internet Auction
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This lot is closed for bidding. Bidding ended on: 11/14/2010

NOTE: THE IMAGE IN THE CATALOGUE SHOWS THIS PIECE FRAMED. IT HAS BEEN REMOVED FROM THE FRAME FOR INSPECTION AND IS BEING OFFERED WITHOUT THE FRAME.

Yogi Berra's aptitude on the field combined with his whimsical personality to make him the ideal pitchman for Yoo-Hoo's popular chocolate beverage. The endorsement was aggressively publicized by the bottler, and offered here is one of their most obscure displays from that advertising campaign. Yogi is pictured in front of his clubhouse locker in a state of relaxation as he savors the refreshing Yoo-Hoo product. A three-dimensional simulated frame surrounds the colorful image. The "frame," which is typically absent from such displays, is fashioned in folded cardboard and measures 20-1/2" x 26". The "frame" portion is very mildly misshapen and split in a few subtle areaS, presenting at about VG-EX. The image area appears EX or better with the exception of a nail hole at the top edge. Overall, the condition of this example rates among the best of the handful of know examples of this rare and fragile ad piece.

C.1959 THREE-DIMENSIONAL YOO-HOO ADVERTISING DISPLAY FEATURING YOGI BERRA
Bidding
Current Bidding
Minimum Bid: $250
Final Bid(Includes Buyers Premium): $364
Estimate: $525 - $875
Number of Bids: 3
Auction closed on: 11/14/2010