This lot is closed for bidding. Bidding ended on 6/5/2022
The Massachusetts-based soft drink company Moxie was fortunate in landing Red Sox great Ted Williams as their celebrity spokesperson during the 1950s and 60s. Though the drink itself is an “acquired taste,” Ted Williams’ appeal to New England audiences is not. Though Ted appeared on a multitude of advertising pieces for the brand, this die-cut display is perhaps the most eye-catching. Williams is boldly depicted in a classic batters pose in his Red Sox home uniform. A bottle of Moxie appears beside him behind which a large red circle with the slogan, “Ted Williams says Make Mine a Moxie.” The piece is completed with the additional slogan, “for a LIFT… the HEALTHFUL way” written along the bottom. This large display measures approximately 22 ½” x 33&rdquo. The colors are exceedingly bright and vibrant, augmented by the professional matt and framing with protective UV glass. This remarkable piece was made to be stuck on a store window to entice shoppers to buy Moxie but this unique example never was stuck on a a window, and exists in its original unrestored Near Mint to Mint condition. This is one of the largest and most striking of all Ted Williams advertising pieces. This rare storefront window sign had the original wax paper backing when it was acquired by our consignor and still exists in that condition; the wax paper backing for the decal was never removed when this sign was professionally matted and framed for display. To read an article about this collection from Sports Collectors Daily, click here.